The approach for this project was to create a brand identity that captures the essence of my lifestyle, and perspective as a designer.
The color palette represents the characteristics and riding style for each board: Yellow represents energy and speed, black represents seriousness and control, while the navy blue represents calm and peaceful.
Logotype is a modified Moon type slightly rounding the sharp edges. Type is placed vertically or horizontal under fiberglass, rather than the traditional handwritten pencil signature on the foam. Both marks act as my signature to the products.
The following mark represents my initials for Ofir Atia. It also expresses my approach on design, simple, geometric and bold. This logo reads well big or small and has a strong first read.