Personal project blending industrial design with my passion for surfing. Three boards were designed based off of specific beach breaks. Design, brand and build.
Product Design / Branding
This project was an independent study blending my passion for surfing and perspective as a designer. Three boards were designed and built to address specific needs for surfing at three unique beaches. All key design decisions were strategically based off of location characteristics and personal experiences.
Growing up in Los Angeles, surfing was a big part of my life. It was an escape from stress, technology, and my form of meditation, however, there was a reoccurring theme where I always struggled with deciding what board to bring. There were so many different factors that I needed to consider like wave height, swell, wind, beach break or point break and the type of wave.
Using my three favorite surf breaks in Los Angeles as a precedent, I designed my version of “the perfect board” This project touches on all aspects of products design - from research & strategy, user experience, branding, and prototyping.