OFIR ATIA
OFIR ATIA
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Surf + Design

Personal project blending industrial design with my passion for surfing. Three boards were designed based off of specific beach breaks. Design, brand and build.


 

Product Design / Branding

 
 
 

Making Waves

 

This project was an independent study blending my passion for surfing and perspective as a designer. Three boards were designed and built to address specific needs for surfing at three unique beaches. All key design decisions were strategically based off of location characteristics and personal experiences.

 
 
 
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Project Background

Growing up in Los Angeles, surfing was a big part of my life. It was an escape from stress, technology, and my form of meditation, however, there was a reoccurring theme where I always struggled with deciding what board to bring. There were so many different factors that I needed to consider like wave height, swell, wind, beach break or point break and the type of wave.

Using my three favorite surf breaks in Los Angeles as a precedent, I designed my version of “the perfect board” This project touches on all aspects of products design - from research & strategy, user experience, branding, and prototyping.

 
 

Subsonic

5’2 Twin Fin Designed for County Line

Entropy

6’4 Bonzer Designed for Point Dume

Shore One

7’6 Single Fin Designed for Staircase Beach