Customer Use-Case: 01 / 03



Amy has seen multiple people pay with their Alphii cuff and has learned about the round-up model to causes. She is interested, but before she considers purchasing the cuff she wants to learn more about the philanthropic side. She downloads the app and signs up to learn more and explore the app.


Experience Map

Amy’s Journey Map

Entry Point

  1. Hears about app via word of mouth (Entry Point)

  2. Downloads and launches mobile app

  3. Sign up with email

  4. Interested in checking out the app

  5. Learn more about impact

  6. Personalize interests

  7. Browse causes & Explore giving projects. (End Goal)

End Goal

Customer Behavior Map: Amy

Customer Behavior Map: Amy


User Flowcharts

A visual representation of the sequence of steps and decisions needed for a user to complete a task and achieve their goals. User flows-charts help communicate how users navigate through the app.

  • A. Sign up with Email

  • C. Explore Alphii & Personalize Interests



User Flows

Representation of screen flow, by putting together low fidelity wireframes to communicate the content and functionality of screens. 




Middle-high fidelity representation of the app has the look and feel of the final product allowing the user to experience content and interactions. The clickable prototype is designed to simulate user interface interaction, test usability, receive feedback and refine the user experience.

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