Customer Use-Case: 01 / 03
Amy has seen multiple people pay with their Alphii cuff and has learned about the round-up model to causes. She is interested, but before she considers purchasing the cuff she wants to learn more about the philanthropic side. She downloads the app and signs up to learn more and explore the app.
Amy’s Journey Map
Hears about app via word of mouth (Entry Point)
Downloads and launches mobile app
Sign up with email
Interested in checking out the app
Learn more about impact
Browse causes & Explore giving projects. (End Goal)
A visual representation of the sequence of steps and decisions needed for a user to complete a task and achieve their goals. User flows-charts help communicate how users navigate through the app.
A. Sign up with Email
C. Explore Alphii & Personalize Interests